Harnessing the power of AI-enhanced freelance copywriting
Content is crucial to any business’s marketing strategy. But consistently creating compelling, high-quality content can be challenging and resource-intensive. Enter the AI-enhanced freelance copywriter – a modern solution that combines human creativity with the efficiency of artificial intelligence.
Debunking AI copywriting myths
Despite its growing popularity, AI copywriting is often shrouded in misconceptions. Sceptics fear that AI-generated content is subpar compared to human-written text. Let’s debunk the myths and show how AI copywriting, when guided by an expert copywriter, can lead to enhanced productivity, engagement, and online visibility.
How to find a freelance copywriter who uses AI
Whether you’re running a small business, managing a blog, or promoting a new product, high-quality copy can make all the difference. However, hiring a skilled copywriter can be a significant expense, particularly for small businesses or startups operating on tight budgets. This is where AI-supported copywriting, led by a human freelancer, can be a game-changer.
How much does an AI freelance copywriter cost?
AI freelance copywriters are now a viable option for businesses looking to produce high-quality content efficiently and cost-effectively. But how much does it actually cost to hire an AI freelance copywriter? Let’s explore the various factors that influence pricing, and the potential value AI can bring to your content creation needs.
What AI tools can you use to write business copy?
AI tools have emerged as valuable allies in the quest for perfect copy. Among the most popular and effective of these tools are ChatGPT and Grammarly. Let’s explore the benefits of each and how they can produce superior copy when guided by an expert copywriter.
Free AI copywriting tools: are they worth it?
Small and medium-sized enterprises (SMEs) often struggle to create compelling content while managing tight budgets. Free AI copywriting tools, supported by human copywriters, offer an intelligent solution. The future of copywriting is here, and it is a collaborative effort between technology and human ingenuity.
The complete guide to using a freelance legal copywriter
In this handy guide, I’ll walk you through everything you need to know about using a freelance legal copywriter to boost your legal practice. From what they do, to how much they cost, and how to get the very best out of your relationship.
If your own employees don’t love your brand, how can you expect anyone else to?
To deliver great internal communications, businesses need to do more than rustle up an employee newsletter every now and again. Here are some ways to put your staff at the heart of your business.
The best piece of content marketing advice you will EVER read
How many times do you think your target audience will let you overpromise and underdeliver before they switch off for good? How many chances do you think they’ll give you to treat them like fools? And what damage could this do to your reputation in the meantime?
Why bother with a blog? The benefits of a blog in your content marketing efforts
It’s true that our online world has changed over the last few years, and that the way we consume content has evolved. But that doesn’t mean that business blogs are no longer relevant. The written word still packs a punch.
Why you need a legal copywriter to write legal copy
While solicitors are great at securing results for clients, many of them find it difficult to drop the “legalese” when it comes to writing. And that’s understandable. The legal world is bursting with acronyms and linguistics that help solicitors to communicate with each other and their peers. But most people just don’t understand it.
Content marketing: what it is and why you should be doing it
It may have taken over 100 years for the marketing world to catch up to the power of content, but today, everybody wants a slice. And with successive Google updates punishing marketers for using bad content to improve site rankings, any marketing professional not upping their game when it comes to content creation is in the wrong job.
Google doesn’t want to be your BFF
Even if all Google cared about was getting people to your site, poor-quality content is likely to turn these web visitors off before they’ve read the first paragraph. What’s the point of attracting thousands of visitors if none of them wants to buy what you’re selling?
12 steps to becoming a better copywriter
In the race to get ahead, it can be tempting to focus on The Next Big Thing. However, in doing so, it’s important that you don’t overlook the basics.
Blog writing 101
As proud as you are of what you do, web visitors are only really interested in what you can do for them. Too many websites focus on the ‘we’ rather than the ‘you’. And in doing so, alienate the reader from the off. If you want web visitors to buy what you’re selling, you need to put yourself in their shoes.
How to use copy to give your B2B website a boost
Successful web copywriting presents marketers with a unique set of challenges. However tempting it may be to cut and paste the company brochure onto your website, to do so is to misunderstand the fundamental nature of web visitors – information hungry, impatient and sceptical of “marketing speak”.
Does big content require a big brand budget?
The art of communicating with prospects and customers without selling, content marketing is being used by some of the most influential companies in the world. However, content marketing isn’t just for brands like Red Bull and Microsoft. Small businesses can also use the power of content to raise brand awareness and increase sales. The challenge […]
Creating and delivering effective presentations
Just how do you make the most out of your presentations, engage your audience and compel them to take action?
What’s in a name? Why content marketing is more than just a buzzword
Doesn’t the fact that content marketing has been around for over 100 years and is gaining momentum prove its worth? Content marketing may have been called something different throughout the decades, but its value has never been in doubt.
Go big or go home. Does size matter when it comes to content marketing?
While longer content is ranked higher by Google, before you invest all your resources into creating your version of War and Peace, ask yourself one simple question: is it what your audience wants? The fundamental rule of any good copywriter should be to never forget who they are writing for.