Content is crucial to any business’s marketing strategy. But consistently creating compelling, high-quality content can be challenging and resource-intensive. Enter the AI freelance copywriter – a modern solution that combines human creativity with the efficiency of artificial intelligence.
Artificial intelligence (AI) has made significant strides in recent years, particularly in natural language processing (NLP). Tools like OpenAI’s GPT-4 generate human-like text, providing a foundation for engaging and relevant content.
Leveraging these advancements, many businesses have integrated AI copywriting tools into their marketing workflows to enhance productivity and significantly reduce costs.
But how has AI affected the quality of the content being created?
While AI-generated copy offers impressive speed and efficiency, it can produce content that lacks nuance, emotional depth and subtlety.
AI content often needs more creative flair to engage readers and convert them into customers. Furthermore, AI-generated content can sometimes be repetitive, incorrect, or grammatically awkward, failing to meet the high standards expected in professional marketing.
But that doesn’t mean AI can’t bring value to your business. Indeed, with human oversight and refinement, you can elevate AI-generated drafts into compelling marketing content.
Here are just some of the benefits of using a blend of human and AI copywriting to polish, proof and personalise your content:
Before bringing on a freelance copywriter, it’s essential to clearly define your content goals and needs. Whether it’s blog posts, social media updates, email campaigns, or website copy, having a clear vision will help the copywriter tailor their approach to meet your objectives.
Establish a workflow that allows for seamless collaboration between your team and the freelance copywriter. Regular communication ensures the content aligns with your brand’s voice and goals. And, while AI can handle the heavy lifting of data analysis and initial drafts, human creativity is irreplaceable. Encourage your freelance copywriter to infuse their unique voice and ideas into the content to make it stand out.
Combining AI’s efficiency with a skilled freelancer’s creativity allows you to streamline your content creation process, enhance your marketing efforts, and ensure consistency and quality.
This blog was drafted using a combination of human creativity and AI.
I work with clients across the UK, so no matter where you are, I can help.
If you’d like to find out more, contact me to discuss your requirements in more depth. I’d love to hear from you.
©Deborah Stuttard Communications 2024