Artificial intelligence has changed the way businesses create content. Today, anyone can access AI writing tools for a relatively small monthly subscription, so it’s natural to wonder whether hiring a copywriter is still worth the investment.
The answer depends on what you need. If you’re happy with a quick first draft, AI might be enough. If you need accurate, engaging content that reflects your brand and supports your wider marketing goals, human expertise still plays a vital role.
The cost of AI-assisted copywriting depends on much more than the technology being used.
Factors that influence pricing include:
A straightforward blog will usually take less time than a detailed legal guide or a complete website rewrite, regardless of whether AI supports part of the process.
They can be. AI can help speed up research, planning and first drafts, making some projects quicker to complete. That efficiency can translate into better value for clients, particularly for larger content projects or ongoing marketing support.
However, AI doesn’t eliminate the need for professional input.
Every piece of content still needs to be reviewed, edited, fact-checked and refined to ensure it reflects your organisation accurately and provides genuine value to your audience.
When you hire an AI-assisted freelance copywriter, you’re not paying someone to press a button.
You’re paying for:
AI is simply one of the tools used to deliver those outcomes more efficiently.
With almost three decades of marketing experience and nearly 15 years as a freelance copywriter, I use AI selectively where it genuinely improves efficiency or adds value to a project.
My standard hourly rate is £50, which is below the UK average for an experienced freelance copywriter. I also offer discounted rates through retainers and support packs for organisations that need ongoing content support.
Most importantly, I’ll always recommend the approach that’s right for your project. Some pieces benefit from AI-assisted workflows. Others are better written entirely by a human.
The cheapest option isn’t always the most cost-effective.
Poor-quality content can damage trust, weaken your brand and ultimately cost more to rewrite than it would have done to create properly in the first place.
Whether AI plays a role or not, the goal is always the same: producing accurate, engaging content that supports your marketing objectives and delivers long-term value.