AI freelance copywriters are now a viable option for businesses looking to produce high-quality content efficiently and cost-effectively. But how much does it actually cost to hire an AI freelance copywriter? Let’s explore the various factors that influence pricing.
The cost of hiring a freelance copywriter largely depends on their level of experience and expertise. According to Pro Copywriters, the average day rate in 2023 was £433, but you should expect to pay more for expert copywriters with a proven track record.
Factors that might affect a copywriter’s rate include:
The type of content you need significantly impacts the cost of hiring a freelance copywriter.
Different content types, such as blog posts, website copy, product descriptions, and marketing materials, demand varying levels of skill, research, and effort. For instance, a simple blog post may require less time and expertise compared to a detailed technical article or an in-depth product description. Similarly, crafting persuasive marketing materials or SEO-optimised website copy needs specialised knowledge and a strategic approach to ensure effectiveness and engagement
The overall scope of the project and the urgency of the deadlines can also impact the cost.
The location of the copywriter can influence their rates. Copywriters in major cities or regions with a high cost of living tend to charge more than those in smaller towns or regions with a lower cost of living.
AI tools are generally cost-effective, offering a lower cost per word compared to human copywriters. They also excel in speed and efficiency, generating large volumes of content quickly, which is ideal for businesses with high content demands.
However, while AI is improving rapidly, it still lacks the creativity and nuanced understanding of a skilled human writer. Achieving highly tailored content often requires significant customisation and oversight, and there can be a learning curve and initial setup time to train the AI to meet specific needs.
Hiring a freelance copywriter well-versed in using AI tools could be the answer. This approach leverages the strengths of AI for efficiency and consistency while ensuring the content benefits from the creativity and nuanced understanding that only a human writer can provide. Combining these elements results in high-quality, tailored content at a reasonable cost.
Providing a blend of human and AI copywriting to refine, proof and personalise your content, I offer intelligent, budget-friendly storytelling that meets the needs of your business.
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©Deborah Stuttard Communications 2024