Whether you’re running a small business, managing a blog, or promoting a new product, high-quality copy can make all the difference. However, hiring a skilled copywriter can be a significant expense, particularly for small businesses or startups operating on tight budgets. This is where AI-supported copywriting, led by a human freelancer, can be a game-changer. Let’s explore how you can find a freelance copywriter who uses AI, and why this combination could be the best solution for your content needs.
One of the primary concerns for many businesses when hiring a copywriter is cost. Traditional copywriting can be expensive due to the time and effort required to research, draft, and refine content. AI tools can streamline this process by handling the initial stages of content creation. This allows freelance copywriters to focus on polishing and personalising the copy, reducing the total time spent on each project and thus lowering costs.
AI has made significant strides in natural language processing and generation. When combined with the expertise of a skilled copywriter, the result is high-quality content that reads naturally and engages your audience. AI can quickly generate content based on predefined parameters, which the copywriter can then refine to ensure it aligns with your brand voice and message.
Time is money, and AI-supported copywriters can deliver content more quickly than those who rely solely on manual processes. AI tools can draft initial versions of articles, blogs, and other content in a fraction of the time it would take a human to do so. The copywriter then steps in to edit, enhance, and ensure the content meets high standards. This collaboration means you get polished content faster, helping you keep up with your content calendar and marketing demands.
When searching for a freelance copywriter, prioritise those who have experience using AI tools in their workflow. Experienced copywriters will be able to demonstrate how they use AI to enhance their work without compromising on quality.
A good freelance copywriter should be transparent about their process. Ask potential candidates how they incorporate AI into their work. Understand which tools they use and how they balance AI-generated content with their own expertise. This will give you insight into their workflow and how they ensure the final product meets your standards.
While cost is a crucial factor, it’s important to consider the overall value. A freelance copywriter might charge more than using AI tools with no human input, but the benefits in terms of quality and accuracy can justify the investment. Look at the big picture and weigh the potential return on investment when making your decision.
Finding a freelance copywriter who uses AI can be a smart move for cost-conscious businesses looking to maintain high-quality content. By leveraging AI, these copywriters can offer more efficient, scalable, and cost-effective services. Focus on finding a professional with the right experience, clear processes, and excellent communication skills to ensure a successful partnership. With the right freelance copywriter, you can enjoy the benefits of AI-supported copy without compromising on quality, helping your business thrive in the digital age.
This blog was drafted using a combination of human creativity and AI.
I work with clients across the UK, so no matter where you are, I can help.
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©Deborah Stuttard Communications 2024