Tag: SEO

Google doesn’t want to be your BFF

Even if all Google cared about was getting people to your site, poor-quality content is likely to turn these web visitors off before they’ve read the first paragraph. What’s the point of attracting thousands of visitors if none of them wants to buy what you’re selling?

Blog writing 101

As proud as you are of what you do, web visitors are only really interested in what you can do for them. Too many websites focus on the ‘we’ rather than the ‘you’. And in doing so, alienate the reader from the off. If you want web visitors to buy what you’re selling, you need to put yourself in their shoes.