The best piece of content marketing advice you will EVER read
How many times do you think your target audience will let you overpromise and underdeliver before they switch off for good? How many chances do you think they’ll give you to treat them like fools? And what damage could this do to your reputation in the meantime?
Why bother with a blog? The benefits of a blog in your content marketing efforts
It’s true that our online world has changed over the last few years, and that the way we consume content has evolved. But that doesn’t mean that business blogs are no longer relevant. The written word still packs a punch.
Content marketing: what it is and why you should be doing it
It may have taken over 100 years for the marketing world to catch up to the power of content, but today, everybody wants a slice. And with successive Google updates punishing marketers for using bad content to improve site rankings, any marketing professional not upping their game when it comes to content creation is in the wrong job.
Google doesn’t want to be your BFF
Even if all Google cared about was getting people to your site, poor-quality content is likely to turn these web visitors off before they’ve read the first paragraph. What’s the point of attracting thousands of visitors if none of them wants to buy what you’re selling?
Blog writing 101
As proud as you are of what you do, web visitors are only really interested in what you can do for them. Too many websites focus on the ‘we’ rather than the ‘you’. And in doing so, alienate the reader from the off. If you want web visitors to buy what you’re selling, you need to put yourself in their shoes.
What’s in a name? Why content marketing is more than just a buzzword
Doesn’t the fact that content marketing has been around for over 100 years and is gaining momentum prove its worth? Content marketing may have been called something different throughout the decades, but its value has never been in doubt.
Go big or go home. Does size matter when it comes to content marketing?
While longer content is ranked higher by Google, before you invest all your resources into creating your version of War and Peace, ask yourself one simple question: is it what your audience wants? The fundamental rule of any good copywriter should be to never forget who they are writing for.