Content marketing: what it is and why you should be doing it
It may have taken over 100 years for the marketing world to catch up to the power of content, but today, everybody wants a slice. And with successive Google updates punishing marketers for using bad content to improve site rankings, any marketing professional not upping their game when it comes to content creation is in the wrong job.
Go big or go home. Does size matter when it comes to content marketing?
While longer content is ranked higher by Google, before you invest all your resources into creating your version of War and Peace, ask yourself one simple question: is it what your audience wants? The fundamental rule of any good copywriter should be to never forget who they are writing for.